Buldak Is Trying to Break a World Record Tonight With a Million People Eating Noodles at Once

Tonight from 5 to 6 p.m. Pacific, Buldak is attempting an official Guinness World Records title: the most people eating noodles and uploading their participation to a single platform within one hour. The whole thing goes down on TikTok, with the Stokes Twins rallying the community.

There is something perfect about this. Buldak did not become a global phenomenon because of some brilliant ad campaign. It became a phenomenon because the internet watched people voluntarily torture themselves with the spiciest noodles on Earth and thought, yeah, I want in on that. The fans literally built this brand one sweaty, teary-eyed reaction video at a time. So letting the fans own the record attempt is an actual thank you first, marketing second.

The fans literally built this brand one sweaty, teary-eyed reaction video at a time.

Moe Train

The logistics are wild to think about. Tens of thousands of people, all slurping spicy noodles at the same time, all filming it, all sweating together. It is a global hot-pot moment. My advice to anyone participating: have milk ready, do not touch your eyes, and respect the noodle.